konIMAGE
A company is associated in public with an image. The image consists of the company‘s perception of itself and of the outside perception of its customers. The goal of an image analysis is the determination of strengths and weaknesses of the image to then take adequate action. Here, qualitative (group discussions, creative workshops) as well as quantitative methods for research and interpretation (semantic differential, factorial analysis) come into use.
The relevant characteristics can be found out by using a qualitative preliminary stage. The quantative method which follows measures the assessments and condenses the essential image factors.
Only a good image leads to long-term customer loyalty…
Your contact person at konkret: Cindy Neubauer