Particular Target Groups
In times of increased differentiation, a more detailed examination of indivudual target groups is necessary to optimally place a product. We do not ask just anybody but act in accordance to your requirements.
konKIDS
Children and teenagers inhabit their own life worlds, parts of which can be difficult or impossible to access by adults. To obtain this specific information, konkret uses specific methods like e.g. friendship pairs or qualitative creative workshops.
konSENIORS
This group gains relevance because of the increasing number of people who are older than 50 years. Presently, this age segment is still neglected although it can be said to be an affluent group. konkret uses tailor-made methods to determine the relevant information about this buyer group for you.
konPHARMA
Due to our long-term experience in the pharma field we are prepared to meet the challenges posed to us. Special recruiting and study designs are required especially for doctors and pharmacists.
Business to Business
Business-to-business surveys also require special approaches because of the limited availability of the participants and the specialised topics. Adequate addressing by appropriately trained interviewers is necessary. The study design has to enable expertly phrased questioning.